BlackAndMilk
Alt-team built the best website for an interior design studio. It's good-looking, fast, and SEO-friendly.
The website has:
100% performance according to PageSpeedInsights;
High-resolution images on pages;
Long video on homepage;
SEO support by our specialist;
Good SEO results;
Conversion growth.
About project
BlackandMilk is one of our loyal clients, and we have worked with this interior design agency for several years. We developed the online store on CS-Cart for this company in 2017. Tagging on banners, similar to the modern Instagram shoppable images, was a key feature of their previous interior design website. In 2022, the client decided to delete all products from the website. As a result, our task was to make a new decorator website with a completely new web design.
Project takes 3 months to be completed
Design Integration, SEO consultations, Website migration from CS-Cart to new Static website (Gatsby, Storyblok)
backend developer, front-end designer, SEO specialist and content-manager
Working team
Architecture and development. JamStack + Gatsby + Vercel
React + Gatsby + Storyblok
consultations during the development process + SEO strategy for the 3 months
content migration from the old website to a new website
Aim: What does Interior Designer Studio want to achieve using the website?
This company is one of the famous Interior Design Agencies in London, UK. The client is very busy with their own work, and it is hard for them to control the steps in the website's development. Our task was to organize their website migration process while keeping the client informed at all times.
Attractive images of the interior design of the houses and apartments bring the agency new clients. Web site pages should have stunning portfolio photos on every device potential customers use. It's crucial to have perfect, ideal pictures. It shows the decorator’s expertise, philosophy, and professional approach to every little thing.
There is an in-house designer on the team of London decorators. This designer prepared the mockups for our front-end developer. The task of the front-end developer was to integrate all design pages, taking into consideration every detail the designer used on the mockups.
It’s a middle-sized Interior Design Studio in London targeted at the luxury property segment. The preferred clients for this agency are the owners of property in London who need to make serious changes to their big flats and enormous houses in the UK. They don’t need millions of users on their website immediately, but the website traffic should be twice as much as it is now, and the traffic is supposed to increase step by step under the control of the client.
As we mentioned before, the client values his time. The ability to have 3–4 video calls during the project realization was essential for the client. It’s not a common practice for us to discuss the project details during voice calls, but we have already worked with this partner, and we know him very well and are aware of his style of work. So, it was nice to have these video calls and make a brief resume of the tasks after each discussion.
Challenge: What we had to face
We can’t tell that this project was complex for our team. Otherwise, there are some specific problems we faced during our work on this case.
Results: What we have in the end of the project
We can’t tell that this project was complex for our team. Otherwise, there are some specific problems we faced during our work on this case.
It took around 4 months from the project idea discussion with the client to the launch of the new website.
The first stage takes around 2 months (August and September)—we discussed the project with the client, built the process plan, and developed the SEO plan for activity after the project was launched.
The second stage takes around 1 month (October)—we built the new website on JamStack architecture.
The third stage takes 1 month (November)—the client checked the web design and how we moved all content from the old website to the new one. We made some fixes to the web design.
The fourth stage: we launched the website and started our SEO work.
Our team about this project
The migration process was quite easy for our team because we have already worked with this website before. During the previous work, all preparations were made.
I enjoyed working on this project because the client was very fast with answers. It was really good collaborative work because the client was very accurate in their demands.
This client had the website with store elements before. Besides the website the client sold the products connected with interior design. Then the client decided to refuse from selling designer’s furniture on their website.
Getting this news we offered to develop the website using JAMstack technology. The Storyblok has been chosen as a CMS system for this project. This is one of the best headless CMS that allows to make all content page settings very flexible.
The website Blackandmilk works many times faster and many times more stable then the previous website version based on CS-Cart CMS.
The website page loading speed is exorbitant. Even if the website has thousands of visitors at the same time, the website will work perfectly and fast.
We continue our cooperation with Anatoly’s team and we wish him and his team great success in business and many orders.
As a developer, I would like to provide a positive review of the client. The client was a pleasure to work with and showed a strong commitment to the success of the project.
The client was very clear in their communication and provided detailed requirements, which made it easier for me to understand their needs and deliver high-quality work.
They were also very responsive and available to answer any questions or provide feedback, which helped to ensure that the project stayed on track. The client was respectful of my expertise and trusted my judgment when it came to technical decisions, while also providing valuable input and insights.
They were open to suggestions and willing to consider different approaches, which made the development process collaborative and rewarding. Overall, I would highly recommend working with this client to other developers.
Their professionalism, communication, and commitment to quality made the project a success, and I would be happy to work with them again in the future.
Client about Alt-team
Thanks a lot for the effort. Guys, thank you so much! It’s been a long journey but I like how it looks
Build a fast and attractive website for an interior design studio
Our email is manager@alt-team.com
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