Lakeland Paints is a UK eco-paint workshop with an online store that sells a variety of wall paint and varnish materials for homes.
Lakeland paints contains:
No Heavy Metals.
No Bad Stuff.
There are Tate Gallery, Greenpiece, and Westminster Abbey among LakeLand Paints clients.
The store owners contacted our team for assistance in building a new, fast website for their business.
Lakeland Paints is our long-lasting project. Our developers have worked on this project from time to time over the last few years.
In 2014 we started with the CS-Cart theme integration of the provided mockups and then continued with a number of improvements to let website customers choose the necessary paint easier.
In 2022 we started our development process, and in 3 months, we succeeded in building a fast and secure online store with the help of the ecosystem "JamStack" (CMS Storyblok + Next js (Tailwind) + CS-Cart platform for the admin panel).
We held many meetings to solve a lot of challenges we had creating a fast store.
Our developers have worked on this project from time to time over the last few years. SEO specialist consulted web developers during their work and once the SEO audit has been made for this website.
Goal: What the client wanted to achieve
In 2021, the client had an urgent need to improve the website's performance and stability during the sale period. Our team offered to build the paint store online according to the JamStack method. Due to our commercial offer, the client weighed the pros and cons of this modern technology and agreed to invest in rebuilding his website.
Our team also developed the Product Pricing Calculator for the Lakeland Paints store. Now all clients can calculate how much paint they need with the help of this paint calculator, which provides different figures for each paint/varnish type.
The Product Pricing Calculator has a convenient functionality that allows users to type in their own product measurements and get a price according to them. That’s why it is a must-have solution for online stores selling products with custom dimensions — fabrics, building materials, blinds, carpets, banners, etc.
In 2022, we started our development process, and in 3 months, we succeeded in building a fast and secure paint store online with the help of the ecosystem "JamStack" (CMS Storyblok + Next js (Tailwind) + CS-Cart platform for the admin panel). This innovative approach to e-commerce development pushed the website into the green zone for desktops and mobile devices in Google PageSpeed Insights.
In 2019, our SEO specialist performed an SEO audit of their website. It was a special account audit using Google Analytics that enabled us to make the conclusion with determined ideas. The main ones are: a steady number of visitors in the traffic statistics; moderate growth in the percentage of returning visitors during the last 6 months; around 60% of visitors use mobile devices and tablets to browse the web store; 90% of website visitors are UK residents; and other items.
Also, our SEO specialist made some recommendations on how to promote and increase traffic to it.
Among them are:
Improve the website's performance.
Set up more funnel goals. It’s better to use Google Tag Manager to set up more detailed goals, such as clicking on the buttons or viewing the video.
Set up traffic filters in Google Analytics.
When developing new design features, test them thoroughly on Apple and Samsung devices.
Revise the design for product pages. These pages have a very high bounce rate, and you should motivate visitors to visit other website pages if they don’t like the product on the product page and want to quit the website.
Revise the meta tags on product pages.
Change the ad settings in order to bring in more profit. Obviously, the ads could be set up better. This will help to attract only the target audience.
Challenge: What we had to face
During our long-term work on this project, our team faced different interesting challenges.
First of all, it was necessary to define the ways of cooperation between our team and the client. We are always ready to contact our customers using different convenient methods, that’s why it was not a big problem to find an appropriate way for communication.
Our team has vast experience working with design integration. So, after a detailed discussion of the necessary tasks, our developers integrated the provided mockups on a highly professional level.
Apart from performing the discussed tasks, some new ideas and modifications were defined during the cooperation. For example, the Product Pricing Calculator was developed for the convenience of the Lakeland Paints store clients.
Results: What we have at the end of the project
Lakeland Paints is one of our enduring projects. We spent 3 months working on different interesting tasks and cases concerning this paint store online in order to make it better and increase profits.
Our developers completed all the tasks that were discussed on time. But then the client decided to make some modifications, including design changes. So, the specialists had to create one more project template considering the client’s mockups.
Finally, we managed to achieve the following results:
Alt-team developers created a special Product Pricing Calculator for users in order to help them with calculation problems. Now any customer can calculate how much paint he needs using different figures for each type of paint/varnish. You can try it by this link
Our SEO specialists have been working on the project since the beginning of our cooperation with Lakeland Paints. They performed an SEO audit of the website and gave recommendations on how to promote it and gain more traffic to it.
Our specialist gave only consultations to this client and made the SEO audit with advice on how to improve the website in a short period of time without the developer's knowledge.
The client fixed the obvious SEO mistakes of the website after he read our SEO audit.
Even these fixes the client made in CS-Cart and in website content gave some benefits to his business. You can see the increase in clicks on the image.
Our team about this project
The Lakeland project united the whole power of CS-Cart and Jamstack technologies. Never before has the CS-Cart platform store been so quick. Unfortunately, it is impossible to achieve 100% page speed because of the video on the page. I compared the Lakeland website with other online stores on CS-Cart, and Lakeland turned out to be the fastest.
Concerning SEO issues, we performed only an SEO audit of their old website. There were many technical errors as the website was built without the supervision of an SEO master. We made the brief report to give the client the most rude mistakes that prevent the website from being well-indexed by Google. Some of the errors were fixed by our developers after the report. It was a pleasure to see the growth of website traffic after these actions.
The client's site did not correspond well to the ideas of a modern online store, and this prevented the client from engaging in interaction with the marketplace and, as a result, lost customers. Our team developed a design that allowed us to provide the buyer with an easy and quick way to buy the product he needs. Convenience, information content, and accessibility in this project are at their best without exaggeration. The tools used to create the site made it possible to reduce and optimize the data needed to load the front-end of the site. A well-designed mobile version of the site will allow customers to easily make purchases in the store from any location.